“We want people to be able to create great content for free, but also have the opportunity to unlock further professional features once their skill level has reached a certain point.” Simon Hall, Senior Technical Sales Specialist at Blackmagic Design Why would I pay? And this strategy seems to work well (judging by my current desk setup, it sure worked on me), so there are no signs that the company will change this any time soon. The better and more professional you get the more you will invest in Blackmagic products. The thinking of CEO Grant Petty is that once you really get to know Resolve you will also be interested in the hardware they offer, such as the speed editor, color grading panels, or the ATEM mini-series.

Resolve is used as an attractive gateway into the Blackmagic Design ecosystem.

But who is the free version for? And what are the differences between the free and the paid Studio variant? We are here to guide you through all of the differences! Why is there a free version of DaVinci Resolve?įirst of all, why is there even a free version of the program? This is pretty clever marketing on behalf of Blackmagic Design. Blackmagic Design’s DaVinci Resolve is a powerful editing, video effects, and sound production suite used by big Hollywood productions to YouTube content creators.

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